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Staff Bios
Dena L. Wyatt
E-mail DenaOver the last 15 years Dena has led the marketing and business development efforts for organizations, specializing in the construction industry. She has experience with small family owned firms to large national, international construction companies and not for profit organizations. During her career, she has helped companies develop and refine their marketing and business development efforts that have resulted in an increase in market share and profits. Dena developed and led “Marketing Strategies to Grow your Business” at the Business Management Institute for minority owned companies sponsored by The University of Denver and Turner Construction.
Staff Bios
In addition Dena has been a guest presenter to several industry organizations including AGC, SMPS, CREW, SDA, and CSI. Ms. Wyatt spent over 6 years as an instructor for Dale Carnegie and associates. In addition to the "Dale Carnegie Course" she has presented workshops on Stress in the Work Place, Winning Presentations, PR effectiveness and has facilitated several strategic planning sessions. Dena has served as president of SMPS - Society of Marketing Professional Services and the Rocky Mountain Property Claims Association.
Staff Bios
In addition she has been a member of the following organizations: • Commercial Real Estate Women
• Associated General Contractors
• American Institute of Architects
• Urban Land Institute
• Downtown Denver Partnership
• National Association of Industrial Office Property
• Adams County Economic Development Council
She has a Bachelor of Arts degree in Communications from the University of Denver.
Staff Bios
Martha Cusick Eddy E-mail MarthaMartha helps companies build sustainable customer/client relationships and carve out defensible market positions that offer long-term competitive advantages. In her 17 year career, Martha has worked with architects, accountants and lawyers to research and define their markets, identify powerful market and sales positions, and create sales and marketing initiatives that achieve results.
With a background in market research, Martha can capture client and customer requirements, needs and wants and translate those into sales and marketing strategies that build business.
Staff Bios
Martha has worked with many market leading firms in professional services including Hogan & Hartson, Brownstein Hyatt & Farber, BBC Research & Consulting and RNL Design.
Martha earned an M.A. in marketing communications from the University of Wisconsin at Madison, and a B.A. in Political Science from the University of Colorado at Boulder.
She has served as president of the American Marketing Association, Colorado Chapter, and the Rocky Mountain Legal Marketing Association. In 2003, she was named to the Denver Business Journal’s prestigious 40 Under Forty class.