Presentation Skills & Interview Training

You’ve made the short list, now what?  Gone are the days of the traditional dog and pony show. Clients don’t want to be bored listening to your company history and the similar projects you’ve done for others. They want to hear about their project and how you can help them.  What makes you stand apart from your competition and why should they select you? 

Marketing Evolutions has helped hundreds of professionals and firms effectively prepare for and successfully win presentations. We have a proven system for
pre-interview preparation and a unique process for creating connection and credibility with the client.  We offer formal training programs and coaching for specific project pursuits.

Have a big project that you can’t afford to lose? Call us! 

We will work with your team to refine your message and delivery, leaving a lasting impact on the audience.  Typical coaching and support for targeted project pursuits can be as little as one day or up to four or five days depending on the size of your team and the complexity of the project.  We surpass a 90% success rate in helping our clients win targeted pursuits!

Formal Training

We offer a comprehensive two-day course that examines the five key elements of an effective presentation:  Audience, Message, Building Trust, Delivery,and Q&A. 

The Audience:  Your presentation should engage and capture your audience.   In this phase, we go through a series of questions that will help you identify
your audience’s interests, critical issues, and spoken/unspoken needs to uncover vital information that will enable your team to form a connection and build
trust.

The Message:  In this phase, we will help you structure your presentation to achieve the greatest impact and deliver a clear and concise message.  Our approach will help you to create stronger value messages for clients that distinguish you from your competition.

Building Trust/Creating the Mood:  In presentations, the objective is to engage the audience by building rapport and connection and creating a “mood” which prevents a presentation from falling flat.  We will discuss techniques to generate rapport, target and enrich the message, use visuals and handouts, and
refine transitions.

Delivery:  We help your team gain a greater understanding of how a message is received, refine voice and delivery techniques, and understand how important body language is in message delivery, reception, and in demonstrating competence and confidence.

Q & A:  Unanticipated questions in a presentation can undo even the most carefully orchestrated presentation. We will identify the different types of questions your team might face and how to handle any question – even if you don’t know the answer.

During this two-day session, participants are taught how to develop message content and deliver their message with confidence. Each participant is videotaped, reviewed and coached for individual improvement.  Interactive coaching helps participants refine their style and practice in a real-world setting.  Immediate feedback enables participants to refine their skills and make critical adjustments. 

The Result

Individuals understand what clients are looking for and how to connect with the audience and cultivate trust.  They develop a greater sense of confidence and are more comfortable presenting.  Every firm that has completed our training has improved their presentations and have won more work!