In a services firm, the rubber often hits the road at the practice group, industry group or design studio level. But often, practice and industry groups struggle, as participants juggle the demands of their day-to-day practice and administration of the group, from staffing and training to marketing and business development.

Take the struggle out of practice group marketing with Marketing Evolutions Market Sector Analysis and Action services.

The Process

Working directly with practice/industry group leadership and team members, we will:

• Conduct an overall assessment of your practice group’s market, key targets, competitors, and industry influences;
• Evaluate the overall strengths and weaknesses of the firm’s market sector or practice group;
• Integrate external and internal forces to generate a detailed marketing and BD action plan;

 Define how the group will:

• Identify suspects;
• Qualify prospects;
• Position before qualified targets;
• Integrate with the firm’s overall messaging;
• Achieve market or industry visibility and credibility;
• Harness the power of cross-marketing and internal firm marketing;
• Develop sales strategies to capture new business;
• Identify conference, trade show, industry publications and more to build awareness;
• Define key referral sources or partners;
• Get face to face with top prospects;
• Close deals.

The Result

A fully-integrated marketing and business development ACTION plan based on the unique specifics of that practice group and the industry or market sector they are either operating in or targeting for future work. The action plan focuses on new revenue and qualified lead generation, not merely profile-raising, and includes a detailed budget for plan execution and strategies to measure impact.